Nike expands their FlyEase sneaker lineup

Nike (NKE) is expanding their lineup of FlyEase sneakers. Their FlyEase sneakers are footwear designed to meet the requirements of people with disabilities. They have expanded their lineup of FlyEase sneakers with 6 new shoes; the Air Jordan 1 FlyEase, the Air Zoom UNVRS FlyEase, the Air Zoom Pegasus 36 FlyEase (for women and men), the LeBron Soldier 13 FlyEase (for kids and adult). Prices for the new sneakers range from $110 to $160.

What is FlyEase?

FlyEase is a lineup of sneakers by Nike that are easy to put on and wear so that anyone can wear these shoes. They’ve added features to these sneakers that make them easier to put on and take off. Such as laceless closing, drop down heels and straps that you can easily adjust with just one hand. Furthermore the sneakers also have the ability to modify the shape of the shoe to accommodate for different foot shapes and sizes.

The Air Zoom UNVRS FlyEase was inspired by Olympic gold medalist, forward for the Washington Mystics and 2015 WNBA MVP Elena Delle Donne and her sister Lizzie, who has cerebral palsy. The side strap on the shoe features the message, “If you have a body, You are an athlete.”
“FlyEase takes inspiration and insights from athletes of all abilities to drive innovation for all and helps eliminate barriers to play. We’re excited to make an impact with solutions where everyone can benefit,” said Sandra Carreon-John, senior director at Nike.
Reggie Wade – Yahoo Finance

Nike Stock

You may think that the FlyEase lineup has a somewhat limited target audience and would not have a big impact on a big brand such as Nike. However, you would be wrong in thinking so, according to Coresight Research, the adaptive fashion market is expected to climb to $349.9 billion by 2023. Furthermore, the Centers for Disease Control and Prevention reports that 1 in 4 U.S. adults — or 61 million Americans — has a physical or cognitive disability that impacts major life activities.

Friday Nike closed at $97 which was a +1.26% increase for the day. Nike currently holds an average buy rating and the average price target sits at 102.97 with a high and low of respectively 150 and 76.50. In my personal opinion Nike is a buy. Both for the short term and the longer term.

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